Mexico City, Mexico — March 2, 2026 — Casa 1910 AG today announced the promotion of Rob Maneson to Chief Executive Officer, marking an important step in the company’s evolution from a fast-growing startup to a more established, globally structured premium cigar business.

Maneson, who has played a central role in shaping the brand’s commercial strategy and international positioning, assumes the CEO role at a defining moment for Casa 1910. As both an operator and investor in the company, his appointment reflects a deeper commitment to long-term leadership, operational discipline, and sustainable growth.

Founded with a vision to honor Mexico’s rich tobacco heritage while elevating it on the world stage, Casa 1910 has steadily earned recognition within the premium cigar industry for its quality, authenticity, and innovative approach to Mexican tobacco. With this leadership transition, the company signals not only continued expansion, but also the formalization of its executive structure, governance, and global operating framework.

“Rob’s promotion to CEO represents the natural progression of Casa 1910 as we mature as an organization,” said Jamie Baer, Co-Founder of Casa 1910. “Over the past several years, we’ve built strong momentum in key markets. Now, as we transition from an entrepreneurial phase into a more structured global company, Rob’s strategic mindset, operational rigor, and long-term alignment as an investor make him the right leader to guide this next chapter.”

Co-Founder Serge Bollag added, “This move is about more than growth — it’s about building a durable business with the right leadership and infrastructure in place. Rob has been instrumental in strengthening our commercial foundation, refining our distribution strategy, and helping us think long term. His expanded role reinforces our commitment to disciplined expansion and thoughtful brand building.”

Under Maneson’s leadership, Casa 1910 will focus on strengthening internal operations, enhancing supply chain and distribution systems, deepening strategic partnerships, and continuing to elevate Mexican tobacco within the global premium cigar market. The company’s priorities include sustainable international expansion, stronger organizational processes, and continued product development rooted in craftsmanship and heritage.

“I am honored to step into the role of CEO at this important stage in Casa 1910’s journey,” said Maneson. “Jamie and Serge have built an extraordinary foundation rooted in passion and vision. My focus now is to build on that entrepreneurial spirit with the structure, systems, and leadership required to scale responsibly. As both an investor and operator, I am fully committed to ensuring Casa 1910 grows not only in size, but in strength, stability, and long-term impact.”

As Casa 1910 enters this new phase, the company remains dedicated to craftsmanship, authenticity, and innovation — while reinforcing the leadership, structure, and operational excellence necessary to support its continued global presence.