[Washington, D.C.–July 16, 2024] The Premium Cigar Association (PCA) has announced the hiring of Shannon Marie as its new Director of Trade Show and Events. Shannon’s first day with the PCA was July 15, 2024. With over a decade of experience in the events industry, she has spent her professional career helping trade associations grow their event offerings. Shannon will work with Lisa Cox, the organization’s Senior Director of Trade Shows and events, effective immediately.

“I am excited to see the PCA’s team expand in a critical area so that we can provide additional program offerings for the trade show and events. I know that Shannon will be able to support Lisa in maintaining a best-in-class trade show and add other experiential elements to our marquee event and beyond,” says Joshua Habursky, PCA’s Executive Director.
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