(Tamboril, Dominican Republic) – Artista Cigars, formerly El Artista Cigars, announces the completion of a full rebrand, a new brand strategy, and the launch new cigar lines including a new Master Brand: ARTISTA.
According to Ram Rodriguez, President of Artista Cigars: “The shift from El Artista Cigars to Artista is a natural progression for the company. We are simplifying, modernizing, and moving forward with a bold new initiative. We are so proud of the success we have with individual brands such as Buffalo TEN and Big Papi, and now is the time to have our own brand name. We have created a new Master Brand under which new blends are being introduced this year and more will soon follow”.
Artista Cigars has a new style, and a new approach to managing the portfolio by segmenting the existing SKUs into a collection of Series. In 2022 there are five series: ARTISTA (Harvest & Midnight), Rugged Country (Buffalo TEN, Cimarron, FUGLY Cheroots), Factory Classics (Pulita, Puro Ambar, Exactus), David Ortiz (Big Papi, The Slugger), and Artista Studio Works.
“The series segmentation strategy helps retailers and consumers see our progression over the last ten years and draws a clear line for the future,” states Kevin Newman Vice President at Artista Cigars. “The addition of a Master Brand is big step towards a bright future for Artista. Of course, we plan to support our existing Factory Classics & Rugged Country series by continuing to produce these existing lines – they have a huge fan base – in the coming years our focus will be on growing the Artista Series, launching creative projects through Artista Studio Works, and occasional new releases in the David Ortiz Series.”
The reshaping of the Artista logo and style was led by design firm RED Brand Design (https://www.redminds.com/company) in Los Angeles. The Artista Cigars rebrand includes a new logo, all new website, (http://www.ArtistaCigars.com), and a redesigned booth produced by Gloval Displays (http://glovaldisplays.com) in Miami, all set to debut at PCA 2022 in Las Vegas. “It was fully a team effort,” says Newman, “all year long these amazing teams worked with the Factory to ensure everything goes as planned. We really think people are going to love it”.
ARTISTA HARVEST & MIDNIGHT
Along with the rebrand of Artista Cigars the company is launching a Master Brand: ARTISTA. Two new lines titled ARTISTA Harvest and ARTISTA Midnight will debut in 2022 with many more to come. The ARTISTA Series represents the factory’s premium and future super-premium blends. Each blend is represented by a moniker and matching color, each are distinct in strength and profile. States Kevin Newman: “For the Artista lines we challenged ourselves to make something different. We spoke with our Factory Team and worked with our Agronomist. We asked them to seek new materials, source often over-looked tobaccos, and asked our best artisans to help us develop something wholly different”.
ARTISTA Harvest (Yellow-Gold) is a medium bodied blend featuring a supple, top-grade Sumatra wrapper, a flavorful Habano Seco binder, and a proprietary Dominican filler blend that is unlike anything ever offered with notes of spice, rich honey, bright elderberry, and earthy cashew and almond.
ARTISTA Midnight (Dark Blue) is a full-bodied cigar and features a Dark Ecuadorian Habano wrapper. An Ecuadorian Connecticut shade binder offers sweetness and the filler tobaccos from Nicaragua, DR, and USA impart deep, rich, earthy notes of coffee, spice, and chestnut with a citrus finish.
The new Artista cigar ring with Harvest Yellow / Midnight Blue accents adorns the cigar and references the colors on the cigar box painted to match the band. Artista Harvest & Artista Midnight are offered in boxes of 20 cigars in two sizes each: Box Pressed Robusto 5×54 and Box Pressed Toro 6×50. Artista Harvest & Artista Midnight are line-priced: MSRP per cigar is $10.20 for the Robusto and $10.40 for the Toro.
Artista Harvest & Artista Midnight will be on display as prototypes and available for pre-order sales at PCA 2022 in Las Vegas. The Artista Series is available to North American, European, Norwegian, and Swedish retailers starting in the Fall of 2022.
ARTISTA STUDIO WORKS PAPERBOY
Artista Studio Works is an outlet for creative or one-off endeavors. States Radhames Rodriguez: “Up to now we have used Artista Studio Works to showcase Dominican Artists with cool cigar-inspired artworks and goods such as humidors and wall art. We still plan to do that, however going forward we will also utilize Artista Studio Works as a place to show off our weird side”. Artista Studio Works Paperboy is one step in that direction.
ASW Paperboy is a newspaper-wrapped bundle of 8 Petite Coronas. The newspaper bundle wrap features wild stories of factory folklore and totally “fake news” stories completely in Spanish. States Kevin Newman: “PaperBoy is a throw-back to a time when we got our news delivered to our doorstep every day, and in some places, twice on Sunday. It’s a brand of nostalgia and it’s fun”.
ASW Paperboy is offered in one size, 4×44 Petite Corona, and in two wrappers: Ecuadorian Connecticut Shade and San Andres Maduro; the binder and fillers are the same in both. MSRP is $24.50 for each 8-CT bundle. ASW Paperboy will be for sale at PCA 2022 in Las Vegas and available to retailers the first week of August 2022.