The Premium Cigar Association (PCA) successfully concluded its annual trade show and convention, PCA26, held April 17–20, 2026, in New Orleans. Bringing together premium cigar retailers, manufacturers, distributors, media, and industry professionals from across the United States and around the world, PCA26 delivered four days of business, networking, education, and celebration in one of America’s most iconic host cities.

PCA26 had 262 exhibiting companies and welcomed nearly 2,540 retailers from 970 retail accounts, and over 5,945 total attendees during the span of the 4-day event. The trade show opened on April 17 with a day of seminars, panels, and exclusive interviews. Some highlights of the show include new edition of Hand Rolled debuted, this time focusing the Padrón Family, presentation of the Best of the Leaf and Advocacy Awards, author Nick Hammond previewed his work on Around the World in 80 Cigars: The American Dream with a conversation with the Newman Family, FIU hosted a hosted a hospitality session alongside Rocky Patel, and Marlon Wayans and Guy Fieri closed out the education session with a fireside chat with Cigar Aficionado Executive Editor David Savona. From a sold-out trade show floor to expanded hospitality experiences and strong retailer engagement, PCA26 continued the momentum and growth that have defined recent PCA events.

“We are continuing to grow the trade show into a multi-day experience focusing on a robust premium cigar footprint that will continue to expand thanks to the industry advocacy wins. said Joshua Habursky, CEO of the PCA. “The energy on the show floor, the quality of business being done, and the enthusiasm from our members made it clear that this was one of the most impactful trade shows in recent history.”

This year’s event opened with a full day of seminars, educational programming, and the PCA Annual Meeting before the trade show floor officially opened on Saturday. Throughout the weekend and into Monday, attendees explored new product launches, met with key partners, strengthened relationships, and placed orders for the year ahead.

PCA26 also attracted significant public attention, with coverage from local television and news media highlighting the economic impact and cultural significance of the premium cigar industry gathering in New Orleans. The event’s profile was further elevated by appearances from notable celebrity guests including Guy Fieri, Marlon Wayans, Chazz Palminteri, and Martin Kove, creating memorable moments for attendees and exhibitors alike.

Beyond the business of the trade show floor, PCA26 emphasized experiences and connection. Daily welcome cigars, evening receptions, and the expanded PCA After Hours program gave attendees additional opportunities to network, celebrate, and build lasting relationships outside of exhibit hours at local retailer Cuban Creations and The Warehouse. Manufacturers and brands also hosted private events and activations throughout the city, making the week a true industry destination.

“PCA26 was a tremendous example of what happens when our industry comes together with purpose,” said Todd Naifeh, President of the PCA. “Retailers came ready to buy, exhibitors came ready to innovate, and the result was a trade show that created real momentum for the year ahead.”

The PCA thanks its members, exhibitors, sponsors, attendees, and the city of New Orleans for helping make PCA26 a success.