January 13, 2022 – Austin, Texas
Southern Draw Cigars is turning to 10,000 of our most loyal consumers, valued retail partners and media members, to select our next new brand.

In a very traditional industry – premium handmade cigars – the company decided to create a very modern Quick Response (QR) portal, accessed from any mobile device, to allow participants to input valuable information including cigar reviews, ratings and recommendations, the very data that will be used to determine a new brand to be launched by Southern Draw Cigars in 2023, with plans for a similar campaign that will bring a follow up launch in 2024. For years, our loyal consumers have offered to test our sample blends, and in some cases, they have smoked a few, but we wish to empower them by harnessing the power of the crowd, to heed their collective feedback and to deliver a product chosen by them, meaning cigar blend, size, and format.
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