[Washington, DC — Tue, March 21, 2023] The Premium Cigar Association (PCA) announced today the hiring of Antoine Reid as its new Director of Content. In this new role, Reid will be responsible for overseeing content creation and production for PCA’s various platforms, utilizing PCA’s unique industry position to connect content with retailers, manufactuers, and consumers. In addition, Reid will leverage high-quality content to engage consumers to raise PCA’s profile to enhance comsumer engagement in grassroots advocacy efforts. Antoine’s first day is Tues., March 21.















